Bicycle STERLING "Built like a watch"
Sterling Cycle Co.
Produced the "Sterling" model in Chicago, II., in c. 1894-99. The headbadge carries the legend "Built like a watch". The shaft-drive has straight pull spoke hubs designed to minimise breakage. The company was taken over by the Pope Manufacturing Co. which re-badged the shaft-drive as its "Columbia" and used the name "Sterling" up to 1909.
